Webpage Critique for Louisville Detailing . . . HELP!

I began a

new webpage

yesterday for a client. Louisville Detailing is a local car detailer that offers a load of other services besides those that a regular car detailing shop offers. I am thinking about outlining that on the front page somewhere. After all, it is

common practice to place all points that differentiates a certain business from it's competitors on a webpage

. All content, even links are currently from existing website, so if you critique, please do not pick on that. I am looking for suggestions for what, as a client, someone would look for to be on an 'auto detlailing' webpage. What would make YOU want to get your car spiffed up for a hot date? What would make you want to get a crummy decal off of your car or have someone else shine your rims and tires up? My thoughts are pricing right off, but I have placed that on the 'detailing' page considering they do have many other services. So, besides that. . . . The webpage can be found here.

Webpage Layout and User Friendliness

Users traverse a page on a web site in only a few basic ways. It is easy to follow the flow of what we, as designers, envision for a page, instead of really focusing on our audience and the true functionality. Functionality goes beyond aesthetics. This includes screen resolution, browser capabilities, and designing for alternate client environments. As far as layout is concerned, for a usual informative site such as a periodical, it is usually a paper-based reading pattern. The paper based reading pattern follows a left to right, then down, and left to right zig zag. A secondary pattern is screen-based, which is more landscape oriented: How you would view something on a television. This is a circular pattern, beginning center top proceeding to follow a clockwise motion back around. This must be considered when designing content for location placement.

Does your business need to go social media crazy?

Experts squawk about Twitter, Facebook, Foursquare, YouTube, designing websites, and a whole litany of online and social media possibilities, but not all of them make sense for every single business.

When it comes to local advertising, small business owners must seriously consider how to concentrate their efforts. While we all must utilize the internet and social media to some extent, what will be most effective for one owner, may be a waste of time for another. By reflecting on some key issues, devising a successful local advertising strategy becomes less about what everyone else says and more about what you truly want and need.

Tips on Formatting Site Content for Your Audience

Using headings, lists, and a consistent structure will help to unify your symmetric main ideas, while declaring  them from those of other levels. Make line by line reading sensible and summarize, so the onlooker will know in an instant if it pertains to what is of interest to them. You have to think about how a user intends to interact with the information on your Web page.  Is a reader more likely to read or scan your pages? This will be useful in determining whether or not you arrange your page in a paper-based pattern or a screen-based pattern. Use a grid to format your content. You can choose to do this by using HTML tables and setting the cellpadding property to '0'. Tip: Be sure to create CSS documents to guide the formatting on your Website, it will be a lot easier to edit later!

For more, go to my new website.

Louisville Detailing SEO Work

Before completion, I already had Louisville Detailing's Website on the first page of Google results for 'Auto Detailing Louisville KY'. I enhanced the content, the unique keyword and description identity of each page of the site, and tagged the images and text appropriately on all of the pages. I also targeted this specific keyterm throughout the whole site. Having a consistent theme helps in the authority the site has, including the backlinks and crosslink compatibility.

So what works? A conglomerate of different elements intertwined to create a theme visible to search engines!

New Company Website

Please check this out! The official roll-out of the non-under construction site is this weekend! Awesome Louisville Web Design

WHAT DO YOU NEED TO DO TO OPTIMIZE A WEB SITE?

The first thing to do is to analyze the site, so an accurate estimate can be given to a client for services that are proposed to be rendered. In this instance, the client is only paying for services that would currently benefit them. If after a few weeks of the changes pass without results, the next step, paid advertising, is conducted and targeted specifically for the business at hand. I have never had to resort to paid yet!

After conducting the main work, it is time to bring content into the site: Text and Photos. Content must be appropriately tagged in order to be effective. Even after this the work is not complete: Partner sites and cross/back links must be gathered and created. These get placed on a separate HTML document that contains a link to it from your website.

Contact SD&DD today for YOUR free analysis!