WHAT DO YOU NEED TO DO TO OPTIMIZE A WEB SITE?
The first thing to do is to analyze the site, so an accurate estimate can be given to a client for services that are proposed to be rendered. In this instance, the client is only paying for services that would currently benefit them. If after a few weeks of the changes pass without results, the next step, paid advertising, is conducted and targeted specifically for the business at hand. I have never had to resort to paid yet!
After conducting the main work, it is time to bring content into the site: Text and Photos. Content must be appropriately tagged in order to be effective. Even after this the work is not complete: Partner sites and cross/back links must be gathered and created. These get placed on a separate HTML document that contains a link to it from your website.
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